The African Beach Soccer Union (ABSU) has unveiled its two-year programmes and strategic plan tagged “Building human capacity through Beach Soccer”, during the continental body’s first Annual General Assembly held 19th December 2020 virtually.
In his opening statement, ABSU Secretary-General Arc. Taye Olajide disclosed that the programmes being unveiled for the Union beginning from 2021 were ratified by the body and represents quick wins for members to begin feeling the positive impact of the continental body.
Unveiling the Union’s 2021/2022 calendar, ABSU President Mr. Mahmud Hadejia hailed the tremendous contributions of its Standing Committees who worked tirelessly to come up with programmes and activities in line with the Union’s vision and set to build human capacity through Beach Soccer across the African Continent.
“I’m very happy with the progress we’ve made so far, particularly in a pandemic year. Its not always easy for pioneers but with a common goal and one vision we shall collectively succeed, not just for us but for the future of African Beach Soccer,” he said when addressing the ABSU members during the meeting.
In his closing remarks, “The Union is pregnant with plans for the development of Beach Soccer across the African regional countries and having gauged the potentials and level of the present situation, it demands a pragmatic approach to birth and growing the sport on the continent.” ABSU President Mr. Mahmud Hadejia said.
In the short term, the Union plan to focus on key areas of beach soccer development including; Competitions, Marketing & Sponsorship, Technical, Media & Branding, and Women development.
While Competitions is set to feature regional tournaments and a continental Cup title to be called Afro Beach Soccer Champions League as planned graduation tournament with entry from the various national leagues. Other competitions include an invitational Nations Cup for both men and women along with youth and school events are scheduled from the second quarter of 2021 to the first quarter of 2022.
In Technical development, the Union has identified a number of Coaching and Referees courses, and Seminars, including Youth Clinic. While a larger part of these events shall be held online in the first quarter of 2021, other technical support to member associations and players development module guide including club licensing shall be adjusted as events and trends of things unfolds.
The Union identifies that marketing and sponsorship are key components that drive its activities, its therefore on this note that the continental body is concluding plans for an aggressive marketing drive to ensuring a robust and sustainable revenue generation model, including partnership. The body is currently in advance stage discussing these possibilities and potentials with respected Sports Marketing Consultants and shall take full advantage of its unique continental brand. Other areas of key considerations planned as quick wins for the first quarter of 2021 and 2022 includes media promotions and awareness campaigns.
Also considered and approved is the women’s beach soccer promotion and development, along with youth and school programmes which are to be in sync with the technical development.
Other high points of the meeting were the presentation of the Union’s framework, as presented by the 1st Vice President Mr. Deo Mutabazi who presented the booklet detailing the Union’s vision, objectives and strategic plan. He then charged all members to take ownership, promote and project the body positively.
Finally, the Union acknowledged and appreciated the support and best wishes it received from National Associations, Confederation of African Football and Beach Soccer Worldwide leadership in their quest to grow the game in the continent.