BestBet360 has officially joined the Nigerian gaming market with a uniquely customer-centric portfolio of refined products.

At the media launch on Thursday, CEO Dolan Beuthin said BestBet360 is a betting company that will put the customer first at all times, not only by offering the best odds, but by rewarding customers on a regular and transparent basis with boosted promotional odds.

“At BestBet360, we put the customer first. Our goal is to make betting simple and easy. That is why we are offering an initial matching bonus up to N150 000. And unlike other companies, we don’t wrap our bonus in complicated terms and conditions, so our customers can actually claim and activate their bonus with ease.

“Even better, we will regularly offer special boosted odds windows. So, for a one-hour window on regular occasion, customers can get special promotional odds over and above normal odds that others are offering, including us.

“Our technology-driven systems mean that payments will be the fastest and easiest.”

Chairman John Storey, says the team are excited to be in Nigeria and that BestBet360, as a business, will not only be about the customers, but also the community

“Nigeria is one of the most dynamic markets in Africa with a people who boast rare entrepreneurial skills and abilities, and we are especially proud to launch a new investment here following on from our highly successful Jacaranda Casinos in Lagos.

“We believe in the Nigerian people and know they deserve something back and that is why we will reward our customers on a regular basis, starting with this summer, where we will take two customers to Egypt to watch Nigeria compete and hopefully return as African champions.

“Our customers will also occasionally get a chance to go watch their favourite clubs in Europe. All of these will be done transparently because for us, the customer comes first.

“As a socially responsible brand, we will be fully invested in the communities where we operate across the country with unique corporate social initiatives that will leave long and lasting benefits in those communities.”

Beuthin also announced that the company will depart from the norm in naming its first Brand Ambassador in the coming weeks.

“It is a changing world and we are determined to keep in step with the dynamics of the modern world, so when we announce our Brand Ambassador, it will reflect that move away from predominantly male soccer players. Our choice will also align with our CSR initiative to deepen our connection with the communities and also the Nigerian nation.”

BestBet360 will open its first betting shop in Anambra State and will be online nationwide


Bet on Sports Limited is a fully incorporated company operating in Nigeria. Bet on Sports Limited (trading as “BestBet360” or “Bet on Sports”) aims to be Nigeria’s foremost Sports-Betting provider.
The company offers comprehensive and extensive betting facilities on all international sporting events. The management of BestBet360 has been involved in the sports betting industry for over 100 years.

BestBet360 provides fixed odds betting on all major sports including football, horse racing, dog racing, golf, rugby, cricket, tennis, American football, baseball and basketball and many other sports.
We continually strive to provide innovative and competitive betting and trading opportunities for our customers. We endeavour to provide the public with the most competitive odds available on all sporting events. We embrace the opportunity to provide, both established and new clients alike an informed, professional, accessible and enjoyable betting experience in our shops and online

BestBet360 offers many additional markets on specific events: European handicap, Asian handicap, correct score, run of play, over/under, the first team to score etc. We also have an extensive selection of markets on international games on a club and country level.
In individual sports such as cycling, golf, athletics, skiing etc, apart from outright betting, we also offer head-to-head betting on two selected athletes.

BestBet360 offers types of bets such as singles, accumulators, system and our specially developed BetBuilder bets.
Every day BestBet360 offers “Game of the Day”, which will display the best daily offers. We offer you enhanced odds and increased stake amounts on all those matches!

Goal – to offer the best deal to the players and agents in Nigeria
Service delivery – something which is sadly lacking in the gambling industry is customer service and we aim to change this and give players quick, transparent and honest service in all our shops and online.  We will resolve all queries as fast as possible.

BestBet360 makes use of the best technology and compliance in Europe and Africa. Our datacentre is based in both Europe and Africa to ensure the reliability, speed and security of our systems and your transactions.

For Further information, contact
Colin UDOH
Communications and Strategy
+234 802 292 1452