Unilever Nigeria Plc has unveiled a nationwide consumer promotion for its flagship toothpaste brand, Closeup, giving Nigerians the opportunity to win a share of ₦500 million in prizes.

The campaign, tagged “Everybody Go Chop Promo,” is designed to reward consumers instantly with guaranteed prizes attached to every purchase of Closeup Red Hot 130g toothpaste.

According to the company, the initiative transforms an everyday essential into a rewarding consumer experience while reinforcing Closeup’s long-standing message of confidence and connection.

To participate, consumers are required to purchase a pack of Closeup Red Hot 130g, locate the eight-digit code inside the carton, dial *80115# and follow the prompts.

Participants stand a chance to win various prizes, including cash rewards, airtime, utility bill payments, and dinners for two.

Speaking on the campaign, Twumasi Elvis, Marketing Manager for Closeup, said the promo was created to celebrate and reward Nigerians for everyday moments of confidence.

“At Closeup, we have always believed that confidence brings people closer, and this campaign is an exciting way to reward Nigerians for choosing a brand that champions connection,” he said.

“With ‘Everybody Go Chop Promo,’ we are not just giving out prizes; we are rewarding Nigerians for those everyday moments of confidence, while creating more reasons to show up boldly and get closer.”

The company noted that the campaign reflects its continued commitment to consumer engagement and value creation, especially at a time when Nigerians are increasingly seeking brands that deliver practical benefits alongside quality products.

As excitement builds around the nationwide promotion, Nigerians have been encouraged to participate for a chance to win from the ₦500 million prize pool.

Consumers can also follow Closeup Nigeria’s social media platforms for updates, announcements, and additional opportunities linked to the campaign.