The Confederation of African Football (CAF) has entered a new phase of its commercial development after awarding exclusive worldwide media betting streaming and data rights to FeedConstruct across its major competitions.

The agreement marks the first deal of its kind since CAF was established in 1957, introducing a new commercial rights category alongside the organisation’s existing broadcast, sponsorship and media partnerships.

The package covers some of African football’s biggest competitions, including the TotalEnergies CAF Africa Cup of Nations and TotalEnergies CAF Champions League.

Other tournaments included are the TotalEnergies CAF Confederation Cup, TotalEnergies CAF Super Cup, qualifying competitions, as well as various women’s, youth, futsal and beach soccer events.

Under the agreement, FeedConstruct will have exclusive global rights to distribute official CAF competition data and betting-related live streams through its international network.

The partnership is expected to create an additional revenue stream for CAF while expanding the global reach of its competitions within the rapidly growing sports data and betting markets.

Unlike agreements limited to individual tournaments, the deal gives FeedConstruct access to a year-round calendar of African football, covering national team competitions, club tournaments, women's football and other CAF events.

The arrangement is expected to appeal to international betting operators and digital sports platforms seeking consistent access to premium African football content.

FeedConstruct has continued to expand its global football portfolio through partnerships with leagues and football federations, building a distribution network centred on official live data and streaming rights.

The CAF agreement further strengthens that portfolio by adding some of the continent's most prominent football competitions.

FeedConstruct Chief Executive Officer Narek Harutyunyan described the partnership as recognition of the growing commercial potential of African football.

“African football represents one of the most dynamic growth sectors in global sports. We are incredibly proud to partner directly with CAF to distribute every moment of their premier competitions to the world.

“Together with CAF, we are completely transforming the digital and commercial distribution landscape for African football, ensuring that top-tier content including African Cup of Nations and Champion League, among others, receives the premium, global platform it demands and deserves,” Harutyunyan said.

For CAF, the agreement also provides an opportunity to strengthen its control over the collection, management and distribution of official competition information.

Sports data has become an increasingly valuable commercial asset, particularly as betting companies and digital platforms demand accurate, real-time information from competition organisers.

The centralisation of these rights through an official partner is also expected to improve transparency and ensure that CAF competitions are distributed through clearly defined commercial channels.

Through FeedConstruct's infrastructure, official data from CAF tournaments will be made available to international partners, reducing reliance on unofficial sources.

The deal also expands the commercial opportunities available to CAF beyond traditional television broadcasting rights.

CAF General Secretary Samson Adamu welcomed the partnership, describing it as evidence of growing international interest in African football.

“The TotalEnergies CAF Africa Cup of Nations is among the best global football events and we are pleased to see a number of top global companies such as FeedConstruct join CAF to grow and develop African Football.

“Africa has a dynamic and youthful population and I have no doubt that this partnership will be mutually beneficial and will only get stronger in the future,” Adamu said.

The agreement was unveiled at a signing ceremony in Yerevan, with CAF competitions set to be integrated into FeedConstruct's global content distribution network.

For international partners, the arrangement will provide access to a consistent supply of African football content across several competitions throughout the year.

For CAF, the deal represents a significant commercial milestone, marking its first direct move into the global betting streaming and official data rights market.

Nearly seven decades after its establishment, the continental governing body is adding another dimension to how African football is packaged, distributed and commercialised on the global stage.