FIFA Secretary General Mattias Grafström has reaffirmed the global football body's commitment to advancing women's football, emphasizing its rapid growth and increasing commercial appeal. 

Speaking at The Business of Soccer conference in Los Angeles, Grafström highlighted the expanding opportunities in the women’s game, underlining FIFA’s strategic investments and newly introduced competitions.

“The growth in women’s football has been exponential,” Grafström noted. “The interest we see, the number of new competitions, the figures as well, be it also commercially. It’s really exciting, and I think the way we were able to have prize money for the players in 2023 at the FIFA Women’s World Cup in Australia and New Zealand was groundbreaking.”

FIFA recently approved two landmark women’s club competitions—the FIFA Women’s Champions Cup™, set to launch in 2026, and the inaugural FIFA Women’s Club World Cup™, scheduled for 2028.

 These additions aim to elevate club-level women’s football on the global stage, offering top teams more competitive platforms beyond domestic and continental tournaments.

The FIFA Women’s World Cup 2027™ in Brazil will also mark another milestone, following the record-breaking 2023 edition co-hosted by Australia and New Zealand. 

FIFA’s commitment to equalizing opportunities has driven unprecedented levels of investment and visibility for women’s football, ensuring its sustained rise.

“We want to help and push the women’s game even further so that it can reach new heights,” Grafström concluded.

With increasing fan engagement, growing sponsorship deals, and expanded tournament structures, FIFA continues to solidify women’s football as a powerhouse in the global sporting landscape.